Kaia Maeve Tingley
Founder & Head Instructor
Need a small business website?
STOP!
The most important step in creating a website that actually works is planning your small business website strategy first.
Come to our next live strategy workshop.
Get clarity and guidance before you build.
This is your pause-before-the-leap moment.
Plan now, and you’ll save time, money, and frustration later.
Need a Website?
STOP!
The most important step to building a website that works is planning your strategy
first.
Before you pick a template or hire a designer, make a website strategy that sets you up for success.
Kaia Maeve Tingley
Founder & Head Instructor
Or start with a free,
no-pressure Website Strategy Brainstorm Call.
Have a real conversation with a professional who has built sites that connect, convert, and grow small businesses.
No upsell. No “funnels.” No bots. Just clarity and guidance before you build.
Why Templates and AI Website Builders Aren’t Enough
Design templates and AI tools can be handy.
But they can’t give you a website strategy.
They don’t define your offer, map your sales funnel, or write content that connects with your customers.
❌ Pretty pages don’t equal paying customers
❌ Bots can’t define your offer or plan your funnel
✅ A clear website strategy connects your brilliance to your audience
✅ Strategy drives sales, loyalty, and real business growth
How to Plan Your Website Before You Build
Before you choose a template or hire a designer, you need:
Clarity on your audience and offer
A blueprint for your content and navigation
A strategy for converting visitors into customers
This is where the Website Strategy Playbook comes in. We teach you step-by-step how to prepare your website so you can:
Build it yourself with confidence
Or hand your playbook to a designer and say, “Go!”
Real People
Real Progress
Plan First, Build Better with
The Foundations 100 Course
Our bite-sized, self-paced course walks you through creating your own Website Strategy Playbook.
We don’t sell “5 minutes and you’re done” fairy tales. We just give you a process that works.
What you’ll get
18 lessons & 4 summary exercises
A complete website blueprint tailored to your business
Clarity on what to say, where to say it, and how to guide customers to action
Time commitment
Most people finish in 4–6 weeks at a few hours per week. Need speed? Binge it in a week.
Real People. Real Progress.
David Blahuta
We wanted a site that was simple, direct, and could speak to our customers with clarity. And that's exactly what we got.
Dr. Lynn Lawrence
These people actually care about your vision and your success, not just getting another subscriber. In just one week, I got more clarity than months of Googling and second-guessing ever gave me.
Why Templates and AI Website Builders Aren’t Enough
Design templates and AI tools can be handy. But they can’t give you a website strategy.
They don’t define your offer, map your sales funnel, or write content that connects with your customers.
❌ Pretty pages don’t equal paying customers
❌ Bots can’t define your offer or plan your funnel
✅ A clear website strategy connects your brilliance to your audience
✅ Strategy drives sales, loyalty, and real business growth
How to Plan Your Website Before You Build
Before you choose a template or hire a designer, you need:
Clarity on your audience and offer
A blueprint for your content and navigation
A strategy for converting visitors into customers
This is where the Website Strategy Playbook comes in. We teach you step-by-step how to prepare your website so you can:
✅ Build it yourself with confidence
✅ Or hand your playbook to a designer and say, “Go!”
Plan and prepare BEFORE you build with
The Foundations 100 Course
Our bite-sized, self-paced course walks you through creating your own Website Strategy Playbook.
We don’t sell “5 minutes and you’re done” fairy tales. We just give you a process that works.
What you’ll get
18 lessons & 4 summary exercises
A complete website blueprint tailored to your business
Clarity on what to say, where to say it, and how to guide customers to action
Time Commitment
Most people finish in 4–6 weeks at a few hours per week.
Need speed? Binge it in a week.
The Reality Check Every Small Business Needs
Fast, template-driven websites might look nice. But without strategy, they -
Fail to connect with your customer
Don’t speak to real needs
Miss opportunities to convert visitors into buyers
Watch our 8-minute video for the truth about planning a website that works.
Our Philosophy: Tech Should Serve Your Business
Not the other way around.
We’re tired of seeing entrepreneurs stuck with “pretty” sites that don’t work.
We fill the gap between mindset coaching and website building — teaching strategy first so you can launch with clarity, direction, and confidence.
The Reality Check Every Small Business Needs
Fast, template-driven websites might look nice. But without strategy, they -
Fail to connect with your customer
Don’t speak to real needs
Miss opportunities to convert visitors into buyers
Watch our 8-minute video for the truth about planning a website that works.
Our Philosophy:
Tech Should Serve Your Business
Not the other way around.
We’re tired of seeing entrepreneurs stuck with “pretty” sites that don’t work.
We fill the gap between mindset coaching and website building, teaching strategy first so you can launch with clarity, direction, and confidence.
🤔 FAQs
Q: How long does it take to finish Foundations 100?
A: Most students finish in 4–6 weeks (a few hours per week). Fast-track? With a strong focus, you can finish in 7-10 days.
Q: Do I need to be tech-savvy to do this?
A: Nope. We guide you in plain English so you can make smart choices for your tech needs.
Q: What happens after I finish?
A: You’ll have everything you need to build your site. Or you can hand your playbook to a designer for a fast, strategic build.
🤔 FAQs
Q: How long does it take to finish Foundations 100?
A: Most students finish in 4–6 weeks (a few hours per week). Fast-track? With a strong focus, you can finish in 7-10 days.
Q: Do I need to be tech-savvy to do this?
A: Nope. We guide you in plain English so you can make smart choices for your tech needs.
Q: What happens after I finish?
A: You’ll have everything you need to build your site. Or you can hand your playbook to a designer for a fast, strategic build.
© Copyright
Web Makers Circle LLC, 2025
All Rights Reserved
Live Workshop 9/13
Get your site right the FIRST time!
Make the web
work for YOU
WEBSITE STRATEGY just means starting with a PLAN!
In this workshop, you’ll build the plan you need to make a website that works.
Live Workshop 9/13
Skip the template-based website frustration.
Make the web work for YOU!
WEBSITE STRATEGY means
starting with a PLAN!
In this workshop, you’ll build the plan you need to make a website that works.